Paper Swan & Co

Overview:
Paper Swan & Co is an Etsy-based brand offering beautifully handcrafted stationery. The client wanted a refined, memorable logo that reflected the elegance and creativity of her work.

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Solution:
I reimagined the brand’s logo by integrating a swan into the ampersand ("&") — a subtle yet striking visual that reinforces the brand name while adding a touch of sophistication. The final mark is versatile, modern, and perfectly aligned with the brand’s aesthetic.

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Visit the shop:
etsy.com/shop/PaperSwanandCo